Over the past two months, we have studied how consumers have adapted to the peaks and valleys of the Coronavirus crisis. In our first edition, we analyzed the impact of the “panic phase” (3/15 – 3/28) on the mindshare and wallet share of the consumer. In the second edition (3/29 – 4/11), we checked in on that consumer to see how their behavior had evolved as they moved from the “panic phase” to the “enrichment phase”. In our third edition (4/12 – 5/2), we looked at how consumers adapted to the situation while also thinking about what comes next.
In our final edition, we look back at the past two months of the crisis to help inform how consumers will reemerge as the country reopens.
You can download the full report here.
Additionally, we are pleased to invite you to join Traub and Crosswalk to a webinar discussion and Q&A on the report.
Thursday, May 28th, 2020, 12 - 1pm ET
Analyzing the Quarantined Consumer: Final Edition featuring Crosswalk Founder Jenna Menking, in discussion with Erica S. Kasel, Traub Managing Director, and Michal Edelman Tepper, Traub Senior Associate. Stay current on US Consumer behavior with a refresh on valuable data insights from the Traub x Crosswalk study on shifts in consumer shopping journeys, product categories and media consumption from over 5 million social media data points. We look forward to discussing and answering your questions live on Thursday.
Live Zoom discussion and Q&A
RSVP here for a confirmation link