Terms of Use
Last updated: 28 August 2026
These Terms of Use (also called Terms & Conditions, the "Terms") are a contract between you and Crosswalk Technologies, Inc. ("Crosswalk," "we," "us").
They govern your use of:
Our websites, including https://www.crosswalknyc.com
Panel software (browser extension and related apps)
Client products: Profile IQ, Subscriber IQ, Digital Journey IQ, Trends IQ, Impact IQ, Attribution IQ, and Analysis IQ
The dashboard at dashboard.crosswalknyc.com
Together, the "Services."
Please read these Terms and our Privacy Policy. If you do not agree, do not use the Services.
Arbitration notice. By agreeing to these Terms you agree (with limited exceptions) to resolve disputes with Crosswalk through binding, individual arbitration rather than in court, and you waive a jury trial and class actions. See Section 20 (Dispute resolution).
1. Agreement
By using the Services, creating an account, installing panel software, placing an order, or clicking to accept, you agree to these Terms. If you use the Services on behalf of a company, you represent that you have authority to bind that company, and "you" includes that company.
2. Privacy Policy
The Privacy Policy explains how we collect, use, share, and protect information. It is part of how we operate the Services. It is not a separate license to sell your personal information as an individual record.
Related notices:
The marketing site may use cookies to run the site. That is separate from the panel. The panel is permissioned clickstream from people who opted in.
3. Changes
We may update these Terms by posting a new version on this page and changing the date above. Material changes may also go out by email to account holders or panelists. If you continue to use the Services after the update, you accept the new Terms. If you do not agree, stop using the Services and, if you are a panelist, uninstall the software.
The only exception is a change to Section 20 (Dispute resolution). You may reject that kind of change by the process in Section 20.
We may change or discontinue any part of the Services at any time.
4. Supplementary terms
Certain products, orders, promotions, or software may have additional terms ("Supplementary Terms"), including an order form, master services agreement, or purchaser credentialing terms. If Supplementary Terms conflict with these Terms on the subject they cover, the Supplementary Terms control for that subject.
5. Who may use the Services
Dashboard and Site accounts. You must be 18 or older and able to form a binding contract, and not barred from using the Services under applicable law.
Panel. The panel is for adults by default. With parental or legal-guardian consent, we may collect digital behavior from a person under 18 where that collection is legal. Under 13 requires verifiable parental consent. See COPPA and Parental consent.
If you are a parent or legal guardian and you consent for a minor:
You agree to these Terms on the minor's behalf
You represent that you are the parent or legal guardian with authority to consent
You are responsible for the minor's use of the panel software
Collection is limited to what the law allows in that jurisdiction and for that purpose
If we learn we collected from someone under 18 without the required consent, or in a place or for a purpose the law does not allow, we will delete that record.
The panel is for the person who consented (or whose parent or guardian consented). If others use the same device without consent, uninstall the software or contact privacy@crosswalknyc.com.
6. Accounts
For certain features you need an account. Provide accurate, complete, current information and keep it updated. Keep your password confidential. Notify us at support@crosswalknyc.com of unauthorized use. You are responsible for activity under your account.
We may suspend or terminate an account if information is false, the account is abused, or these Terms are violated.
7. The panel and what clients receive
Crosswalk operates an opted-in US digital panel and licenses aggregated audience products.
Layer A is the consented panel. If you join the panel, we hold identifiable or pseudonymous records so we can operate the panel, pay or support you where applicable, honor your rights, and build audiences. Installing the software and completing enrollment is your consent to that collection, as described in the Privacy Policy. You may withdraw consent, restrict processing, or request deletion as described there.
Layer B is what clients receive. Clients, partners, and dashboard users receive de-identified clickstream derivatives and aggregated audience products. Those files cannot reasonably be linked to you or your device. They are not a list of people. They are group statistics: penetration, index versus US Gen Pop, projected US counts, ranked brands, and demographic composition of a cohort.
We do not sell Layer A personal information as individual records to clients. Licensing Layer B is not a sale of personal information, because Layer B is de-identified and aggregated.
We will not attempt to re-identify a de-identified or aggregated product. The public commitment is at De-identified data.
We do not use panel clickstream to serve you ads on Crosswalk properties as a named person. We do not use Layer A or Layer B to determine eligibility for credit, insurance, employment, or housing. The products are not consumer reports.
8. Client and licensee obligations
If you receive a Crosswalk aggregated product or use the dashboard as a client, partner, or agency:
You receive Layer B only. You do not receive a panelist's name, email, phone, IP address, cookie, advertising ID, device serial, panelist ID, precise geolocation, or one person's URL history
You will not attempt to re-identify any person or device from the file, alone or combined with other data
You will not commingle the file with individual-level data in a way that would reasonably link a cell back to a person
You will not reverse-engineer small cells, scrape the dashboard for that purpose, or flow the file to a party that would do so
You will flow the same prohibitions to any permitted sub-recipient
The license is limited to the named legal entity and the term of the order, unless Supplementary Terms say otherwise
You will not use the product to identify, contact, score, or decide about a specific person, including credit, employment, housing, or insurance underwriting
You will not resell, sublicense, or republish the file except as the license allows
Notify privacy@crosswalknyc.com of any attempt, demand, or incident that would breach those terms.
9. Orders and payment
By placing an order for Crosswalk products or services you agree that we may charge the payment method you chose (directly or through a processor) for the amount due, including applicable taxes. You are responsible for charges your bank or card issuer may add.
When an order is accepted we will send confirmation, which may include an order number. We may decline or cancel an order if payment fails, we suspect fraud, the buyer is not eligible, or we otherwise determine the order should not proceed.
Descriptions, prices, and availability may change. Offers are void where prohibited. Prices are in US dollars unless the order says otherwise, and do not include taxes unless stated. Taxes due will be shown before you confirm, or invoiced as required.
Licensed products are for the named licensee. Purchase for unauthorized resale or warehousing for unnamed future clients is prohibited. If we believe an order is for that purpose, we may cancel it, restrict sales, and suspend the account.
Physical consumer-goods checkout, shipping, and end-consumer resale are not what these Services are for. If a specific offer includes a physical item, that offer's Supplementary Terms control fulfillment.
10. User Content
The Services may let you store or share text, files, documents, graphics, images, brand information, and video ("User Content"). Feedback is Section 12, not User Content.
You grant Crosswalk a non-exclusive, transferable, worldwide, royalty-free license, with the right to sublicense, to use, copy, modify, create derivative works from, distribute, publicly display, and publicly perform your User Content as needed to operate and provide the Services.
You are solely responsible for your User Content. You represent that you have the rights needed to grant that license, and that the content and our use of it will not infringe anyone's rights or violate law.
You may delete User Content you posted. Copies may remain in backups or in places you cannot fully erase (for example a comment already copied elsewhere). To the maximum extent permitted by law, we are not liable for removal or failure to remove User Content.
11. Crosswalk intellectual property
We and our licensors own the Services, including software, trademarks, data products, documentation, and the layout of the Site and dashboard. You receive a limited, revocable, non-exclusive, non-transferable right to use the Services as these Terms and your order allow. You receive no other license.
You will not remove or obscure proprietary notices.
12. Feedback
Do not send unsolicited ideas for new products, features, or creative work ("Unsolicited Ideas"). If you send them anyway, you grant Crosswalk a non-exclusive, worldwide, perpetual, irrevocable, fully paid, royalty-free, sublicensable, transferable license under intellectual property rights you own or control to use those Unsolicited Ideas for any purpose, without compensation.
13. Prohibited uses
You agree not to:
Post User Content that infringes intellectual property or privacy rights; violates law; is fraudulent or deceptive; is defamatory, obscene, or threatening; promotes illegal activity; or promotes discrimination or harm against a person or group
Scrape, extract, index, mirror, or frame the Services or any Crosswalk trademark or page layout without our written consent
Access non-public systems, probe or scan our networks, or bypass security or technical measures
Use bots, spiders, or similar tools to access the Services other than ordinary browsers or tools we provide
Send spam or other unsolicited solicitation through the Services
Use hidden text or metadata that uses a Crosswalk mark without written consent
Use the Services for a commercial purpose we have not licensed
Forge headers or send deceptive source-identifying information
Decompile, disassemble, or reverse engineer software used to provide the Services, except where the law does not allow this restriction
Interfere with anyone's access, including by virus, flood, or overload
Collect personal information of other users without their permission
Impersonate any person or misrepresent your affiliation
Re-identify Layer B products or assist anyone in doing so
Violate applicable law, or enable anyone else to do any of the foregoing
We are not obligated to monitor the Services, but we may, to operate them, enforce these Terms, and comply with law. We may remove content or disable access at any time. We may investigate and cooperate with law enforcement. You are responsible for your interactions with other users. Crosswalk is not a party to disputes between users.
14. DMCA / copyright
Crosswalk respects copyright. We may terminate accounts of repeat infringers in appropriate circumstances.
If you are a copyright owner or authorized to act for one, send a DMCA notice to our designated agent with:
Identification of the copyrighted work (or a representative list if several)
Identification of the material claimed to be infringing, with enough detail to locate it (including a URL if applicable)
Your mailing address, telephone number, and email
This statement: "I hereby state that I have a good faith belief that the disputed use of the copyrighted material is not authorized by the copyright owner, its agent, or the law (for example as a fair use)."
This statement: "I hereby state that the information in this Notice is accurate and, under penalty of perjury, that I am the owner, or authorized to act on behalf of the owner, of the copyright or of an exclusive right under the copyright that is allegedly infringed."
Your full legal name and signature (electronic or physical)
Designated DMCA Agent
By mail: Crosswalk's Designated DMCA Agent, Crosswalk Technologies, Inc., 23465 Civic Center Way Bldg 9, Malibu, CA 90265
By email: support@crosswalknyc.com and privacy@crosswalknyc.com, with "DMCA Notice" in the subject line.
Use this process only for copyright claims about material on the Site or Services. Other requests will not be handled through the DMCA agent.
15. Third-party sites
The Services may link to third-party sites or resources. We provide those links as a convenience. We are not responsible for their content, products, or practices. You assume the risk of using them.
16. Privacy rights and opt-out
If you are a US consumer whose personal information we hold on Layer A, you may request to know, delete, correct, obtain a portable copy, opt out of sale or share or targeted advertising, and limit use of sensitive personal information, to the extent those rights apply.
Submit a request: email privacy@crosswalknyc.com, call +1 (818) 231-2610, use Your Privacy Choices or Opt-Out, or write to Crosswalk Technologies, Inc., Attn: Privacy, 23465 Civic Center Way Bldg 9, Malibu, CA 90265.
We honor Global Privacy Control (GPC) on consumer-facing properties as an opt-out of sale, share, and targeted advertising.
Rights run on the panel record. We are not required to re-identify a Layer B file to fulfill a request. Later product builds inherit a valid deletion.
Parents and guardians: COPPA and Parental consent.
17. Termination
We may suspend or terminate your access, including your account, at any time. You may cancel an account by emailing support@crosswalknyc.com. A panelist may also uninstall the software and submit a deletion request as in Section 16.
On termination, these sections survive: 4, 7, 8, 9 (amounts already due), 10, 11, 12, 13, 17, 18, 19, 20, 21, and 22.
18. Warranty disclaimers
THE SERVICES ARE PROVIDED "AS IS," WITHOUT WARRANTY OF ANY KIND. WITHOUT LIMITING THE FOREGOING, WE EXPLICITLY DISCLAIM ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, QUIET ENJOYMENT, AND NON-INFRINGEMENT, AND ANY WARRANTIES ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE. WE MAKE NO WARRANTY THAT THE SERVICES WILL MEET YOUR REQUIREMENTS OR BE AVAILABLE ON AN UNINTERRUPTED, SECURE, OR ERROR-FREE BASIS. CROSSWALK WILL NOT BE LIABLE FOR SYSTEM FAILURES OR OTHER INTERRUPTIONS THAT MAY AFFECT TRANSACTIONS. CROSSWALK MAKES NO WARRANTY REGARDING THE QUALITY, ACCURACY, TIMELINESS, TRUTHFULNESS, COMPLETENESS, OR RELIABILITY OF ANY INFORMATION OR PRODUCT OBTAINED THROUGH THE SERVICES. CROSSWALK EXPLICITLY DISCLAIMS ALL LIABILITY FOR ANY ACT OR OMISSION OF ANY USER OR OTHER THIRD PARTY.
19. Indemnity and limitation of liability
You will indemnify and hold harmless Crosswalk and its officers, directors, employees, and agents from claims, damages, losses, and reasonable legal fees arising out of (a) your use of the Services, (b) your User Content, (c) your violation of these Terms, including any attempt to re-identify Layer B, or (d) your violation of law.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER CROSSWALK NOR ITS SERVICE PROVIDERS INVOLVED IN CREATING, PRODUCING, OR DELIVERING THE SERVICES WILL BE LIABLE FOR ANY INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES, OR DAMAGES FOR LOST PROFITS, LOST REVENUES, LOST SAVINGS, LOST BUSINESS OPPORTUNITY, LOSS OF DATA OR GOODWILL, SERVICE INTERRUPTION, COMPUTER DAMAGE OR SYSTEM FAILURE, OR THE COST OF SUBSTITUTE SERVICES OF ANY KIND ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR FROM THE USE OF OR INABILITY TO USE THE SERVICES, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), PRODUCT LIABILITY, OR ANY OTHER LEGAL THEORY, AND WHETHER OR NOT CROSSWALK OR ITS SERVICE PROVIDERS HAVE BEEN INFORMED OF THE POSSIBILITY OF SUCH DAMAGE, EVEN IF A LIMITED REMEDY SET FORTH HEREIN IS FOUND TO HAVE FAILED OF ITS ESSENTIAL PURPOSE.
TO THE MAXIMUM EXTENT PERMITTED BY THE LAW OF THE APPLICABLE JURISDICTION, IN NO EVENT WILL CROSSWALK'S TOTAL LIABILITY ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR FROM THE USE OF OR INABILITY TO USE THE SERVICES EXCEED (A) THE AMOUNTS YOU HAVE PAID OR THAT ARE PAYABLE BY YOU TO CROSSWALK FOR THE SERVICES IN THE TWELVE MONTHS BEFORE THE CLAIM, OR (B) ONE THOUSAND DOLLARS ($1,000), IF YOU HAVE NOT HAD ANY PAYMENT OBLIGATIONS TO CROSSWALK, AS APPLICABLE.
THE EXCLUSIONS AND LIMITATIONS OF DAMAGES SET FORTH ABOVE ARE FUNDAMENTAL ELEMENTS OF THE BASIS OF THE BARGAIN BETWEEN CROSSWALK AND YOU.
20. Dispute resolution
Mandatory arbitration. You and Crosswalk agree that any dispute, claim, or controversy arising out of or relating to these Terms or the breach, termination, enforcement, interpretation, or validity thereof, or the use of the Services (collectively, "Disputes") will be resolved solely by binding, individual arbitration and not in a class, representative, or consolidated action or proceeding. You and Crosswalk agree that the US Federal Arbitration Act governs the interpretation and enforcement of this section, and that each of you and Crosswalk waives the right to a trial by jury or to participate in a class action. This arbitration provision survives termination of these Terms.
Exceptions. As limited exceptions: (i) either party may seek to resolve a Dispute in small claims court if it qualifies, and (ii) each party retains the right to seek injunctive or other equitable relief from a court to prevent (or enjoin) the infringement or misappropriation of its intellectual property rights.
Rules. Arbitration will be conducted by the American Arbitration Association ("AAA") under its Consumer Arbitration Rules then in effect, except as modified by these Terms. The AAA Rules are at www.adr.org or 1-800-778-7879. A party who starts arbitration must submit a written Demand for Arbitration to AAA and give notice to the other party as the AAA Rules specify. Hearings will take place in the county (or parish) where you live unless both parties agree otherwise. The arbitrator has exclusive authority to decide all issues relating to the interpretation, applicability, enforceability, and scope of this arbitration agreement.
Costs. Filing, administration, and arbitrator fees are governed by the AAA Rules. We will not seek to recover the administration and arbitrator fees we are responsible for paying unless the arbitrator finds your dispute frivolous. If we prevail, we will pay our own attorneys' fees and will not seek them from you. If you prevail, you may recover attorneys' fees to the extent applicable law allows.
Injunctive and declaratory relief. Except as provided in the exceptions above, the arbitrator shall determine all issues of liability on the merits of any claim and may award declaratory or injunctive relief only in favor of the individual party seeking relief and only to the extent necessary to provide relief warranted by that party's individual claim. If a party prevails on a claim and seeks public injunctive relief, the entitlement to and extent of that relief must be litigated in a civil court of competent jurisdiction and not in arbitration. Litigation of public injunctive relief stays pending the outcome of the merits of individual claims in arbitration.
Class action waiver. YOU AND CROSSWALK AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. If the dispute is resolved through arbitration, the arbitrator may not consolidate another person's claims with yours, and may not preside over any form of representative or class proceeding. If this specific provision is found unenforceable, then the entirety of this Dispute resolution section is null and void.
Changes to this section. If Crosswalk changes this Section 20 after the date you most recently accepted these Terms, you may reject the change by written notice (including email to support@crosswalknyc.com) within 30 days of the date the change became effective, as shown in the Last updated date above or in our email to you. By rejecting the change, you agree to arbitrate Disputes under this Section 20 as it stood on the date you most recently accepted these Terms.
Severability. Except for the class action waiver above, if an arbitrator or court decides that any part of these Terms is invalid or unenforceable, the other parts still apply.
21. Governing law
These Terms and any action related to them are governed by the Federal Arbitration Act, federal arbitration law, and the laws of the State of New York, without regard to conflict-of-laws rules. Except as set out in Section 20, the exclusive forum for Disputes that are not required to be arbitrated is the state and federal courts located in New York County, New York, and each party waives objection to jurisdiction and venue in those courts.
22. General
Entire agreement. These Terms are the entire agreement between you and Crosswalk regarding the Services, and they replace prior oral or written agreements on that subject, except Supplementary Terms that still apply.
Assignment. You may not assign these Terms without our prior written consent. Any attempt to do so is void. Crosswalk may assign these Terms without restriction. These Terms bind successors and permitted assigns.
Notices. We may give notice by email or by posting to the Services. Email notice is effective when sent.
Waiver. Failure to enforce a provision is not a waiver. A waiver must be in writing and signed by an authorized Crosswalk representative.
Force majeure. Neither party is liable for failure to perform caused by an event beyond its reasonable control, including act of God, terrorism, war, riot, civil unrest, act of civil or military authority, earthquake, flood, or similar event. The affected party will notify the other and use reasonable efforts to resume performance.
Reservation of rights. All rights not expressly granted are reserved by Crosswalk and its licensors.
23. Contact
Questions about these Terms: support@crosswalknyc.com
Privacy and rights requests: privacy@crosswalknyc.com · +1 (818) 231-2610
Mail: Crosswalk Technologies, Inc., 23465 Civic Center Way Bldg 9, Malibu, CA 90265