What we track and why

Last updated: 28 August 2026

Crosswalk Technologies, Inc. runs an opted-in US digital panel. This page states what the panel software captures, why we capture it, and what clients actually receive.

Consent notice: Tracking consent transparency. Full handling: Privacy Policy. Contract: Terms of Use.

What we track (your panel record)

If you install the software and consent, we collect Layer A:

Identity and contact you give us (name, email, phone, payout details where used)
Device and technical data needed to run the panel (browser, OS, device type, IP address). IP is used to operate the panel. It is not shipped to clients
Clickstream: URLs visited, timestamps, and related digital events across search, social, media, e-commerce, owned properties, streaming video, streaming music, gaming, and vMVPD / FAST
Declared profile details you choose to provide (for example an age band)
Records of your rights requests

We redact emails, reset tokens, account IDs, and other sensitive query parameters from URLs on device or at ingest. Identity keys are stored apart from the behavioral log.

Installing the software is consent to that collection, as described in Tracking consent transparency. You can uninstall and request deletion at any time.

What we do not track, and what clients never receive

We do not collect Social Security numbers. We do not collect keystrokes, passwords, or the contents of private messages as a product. We do not record what you type into a form if you never submit it.

A shipped client file never contains:

Your name, email, phone, or account login
Your IP address, cookie, mobile advertising ID, device serial, or panelist ID
Precise geolocation
Your personal URL history, purchase list, or content list
Biometric identifiers, genetic data, or consumer health data as a product
You, or a minor, as a row

We do not use captured data to determine eligibility for credit, employment, insurance, or housing. Products are not consumer reports.

What clients receive

Clients receive Layer B: de-identified, aggregated audience products. Those files cannot reasonably be linked to you or your device. They are group statistics: penetration, index versus US Gen Pop, projected US counts, ranked brands, and demographic composition of a cohort.

We do not sell your personal information as an individual record. Layer B is not sold raw. We will not attempt to re-identify it. Public commitment: De-identified data.

Clients are credentialed before they receive a file. They are contractually prohibited from re-identifying any person or device.

Why we track

We capture Layer A so we can measure how groups of people behave online, then license that group read to clients.

Typical client uses of Layer B:

Streaming and content. What share of an audience uses Netflix, YouTube, or another platform, and which titles index high for that audience. Clients use that to plan media. They do not receive your watch list.
Shopping. Where an audience shops and which brands index high (for example Amazon, Target, a CPG brand). Clients use that for retail and brand planning. They do not receive your cart or SKU-level personal purchase file.
Search. How an audience uses search and AI tools. Clients use that to understand research behavior at the group level. They do not receive your query log as a person.

We do not use panel clickstream to serve you ads on Crosswalk properties as a named person. Clients are not authorized to contact you from a Crosswalk file.

Age

The panel is for adults by default. With parental or guardian consent, we may collect from a person under 18 where that collection is legal. Under 13 requires verifiable parental consent. See COPPA and Parental consent.

The software is for the person who consented. If others use the same device without consent, uninstall it or contact privacy@crosswalknyc.com.

Other uses of Layer A

We also use Layer A to operate the panel, honor rights requests, keep the system secure, prevent fraud, comply with law, and send service messages about your account or participation.

If Crosswalk is involved in a merger, financing, or sale of assets, Layer A may transfer with the business under the Privacy Policy.

Your choices

Uninstall the software to stop new capture. Request access, deletion, correction, portability, or do-not-sell via Opt-Out or Your Privacy Choices.

Email: privacy@crosswalknyc.com Phone: +1 (818) 231-2610 Mail: Crosswalk Technologies, Inc., Attn: Privacy / Opt-Out, 23465 Civic Center Way Bldg 9, Malibu, CA 90265

We respond within 45 days. GPC on consumer properties is treated as an opt-out of sale, share, and targeted advertising.