The majority of consumers were still under shelter in place conditions during our latest reporting period (April 12th - May 2nd). However, many of those consumers began looking towards the future and making plans for re-openings.
For our Analyzing the Quarantined Consumer series, we partnered with retail consultancy Traub, to analyze the digital data of over 5 million consumers across generations. In this report, we looked at how consumers have adapted to the current situation while also thinking about what comes next.