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01 Prometheus

How can I help you today?

Your research assistant, Prometheus, is ready to help 24 hours a day, tuned in to our 10 million person gen-pop-matched panel to answer your audience, profile, alignment and attributional questions while the rest of the world sleeps.

Did Kevin Hart - Acting My Age bring subscribers to Netflix? Who are Reba McEntire's fans? Where do Dallas Cowboys fans shop? What did people do on Chime last week?
Panel
30M
Opted-in people worldwide.
United States
10M
US panelists, projected to the US population.
Depth
35+
Behavioral categories on every file.
Freshness
T+1
Yesterday's behavior is on the file today.
02 The answer
Who are Reba McEntire's fans?

Your answer is a full audience profile.

Profile IQ provides audience size, the demographic shape, brands purchased, platforms utilized, and interests established, with the US gen pop indexes stated alongside.

Profile IQ
01 Insights02 Demographics03 Behavioral04 Interests05 Location
Actor Trailing 12 months
Reba
McEntire.
Leans older and female.
US audience
90,271,230
Female
58.3%
Under 35
20.6%
Where they shop, index vs US
Tractor Supply
412
Bass Pro Shops
318
Hobby Lobby
261
Kohl's
197
/// Ask Prometheus
03 How it works

Three steps from a question to a file you can send.

01

You ask.

Type the question the way you would say it in a meeting. A title, a talent, a brand, a team, or a campaign.

02

We count.

Prometheus reads the behavior of 30 million opted-in people, their entire digital life, and compares the audience to the US population.

03

You get the file.

A finished read with penetration, index, projected counts, and ranked brands. Downloadable, and it lands in your dashboard.

04 The panel

30 million people chose to be counted.

Each person installed our software and agreed to it. They can leave at any time. Prometheus never answers about one person. It answers about the group.

How the panel works What we track
05 Reports

Nine reports, one for each kind of question.

Who is this audience?
Profile IQWho engages with a title, talent, brand, or team, and what they already buy, watch, and use.
Who signed up, and why?
Subscriber IQSignups, cancels, and switches between services, tied to the titles that moved them.
How did they get there?
Digital Journey IQThe path from the first search to the purchase, subscription, or cancel, in order.
Which touchpoint moved them?
Attribution IQEvery touch on a campaign, paid and organic, with the credit split along the path people took.
What is the partnership worth?
Brand Partnership IQEarned media, engagement, lift, and conversion on the same people, priced after it ran.
What does the title do next?
Flywheel IQFrom one title to the next owned surface, the checkout, and the lapsed accounts that came back.
What moved yesterday?
Trends IQSearches, headlines, people, books, comics, Broadway, and the box office, ranked day over day.
What is on top?
Rankers IQFree TV, streaming, music, podcasts, and gaming boards, ranked on what people actually played.
What is the consumer doing on this name?
Fin IQTickers and platforms read through consumer behavior, for the desk.
06 A sample read

Invader Zim fans shop at Spencer's Gifts 6.8x more than most people.

Index, where 100 is the US general population. Invader Zim audience, trailing 12 months.

What this means. A cartoon that ended in 2002 still points to four live retail partners.

Spencer's Gifts
683
Redbubble
507
Hot Topic
260
Depop
203
US general population
100
07 Who asks

The questions clients bring us most often.

Media
Which titles bring in subscribers, and which ones just get watched?
Brands
Who is already in this audience, and what do they buy today?
Finance
What is the Xfinity high speed residential broadband churn this month?
Sports
What do these fans watch and buy when they are not in the building?
08 Sign up

Ask your first question and start getting answers today.

Sign up for the dashboard with a $500 opening balance. Ask Prometheus anything. You pay only for the reports you pull.