Download Mana and Crosswalk’s Prestige Skincare Report for commerce trends focused on how the Consumer purchases, their pricing/spending thresholds, motivators, channels of shopping, multi-attributional decision tree purchase journey, and assortment & product/ market preferences.
POST-QUARANTINE AND THE EFFECTS ON CONSUMERS ACROSS GENERATIONS
AS THE WORLD SPINS AGAIN: POST-QUARANTINE AND THE EFFECTS ON CONSUMERS ACROSS GENERATIONS
Download Traub and Crosswalk’s Consumer Report for analysis of the content and commerce trends of 5M+ consumers by generation by clicking below
You can download the full report here.
SERIES 4: THE FINAL LOOK AT THE PANDEMIC CONSUMER
Over the past two months, we have studied how consumers have adapted to the peaks and valleys of the Coronavirus crisis. In our first edition, we analyzed the impact of the “panic phase” (3/15 – 3/28) on the mindshare and wallet share of the consumer. In the second edition (3/29 – 4/11), we checked in on that consumer to see how their behavior had evolved as they moved from the “panic phase” to the “enrichment phase”. In our third edition (4/12 – 5/2), we looked at how consumers adapted to the situation while also thinking about what comes next.
In our final edition, we look back at the past two months of the crisis to help inform how consumers will reemerge as the country reopens.
You can download the full report here.
Additionally, we are pleased to invite you to join Traub and Crosswalk to a webinar discussion and Q&A on the report.
Thursday, May 28th, 2020, 12 - 1pm ET
Analyzing the Quarantined Consumer: Final Edition featuring Crosswalk Founder Jenna Menking, in discussion with Erica S. Kasel, Traub Managing Director, and Michal Edelman Tepper, Traub Senior Associate. Stay current on US Consumer behavior with a refresh on valuable data insights from the Traub x Crosswalk study on shifts in consumer shopping journeys, product categories and media consumption from over 5 million social media data points. We look forward to discussing and answering your questions live on Thursday.
Live Zoom discussion and Q&A
RSVP here for a confirmation link
SERIES 3: UNDERSTANDING BEHAVIOR DURING PHASE I
The majority of consumers were still under shelter in place conditions during our latest reporting period (April 12th - May 2nd). However, many of those consumers began looking towards the future and making plans for re-openings.
For our Analyzing the Quarantined Consumer series, we partnered with retail consultancy Traub, to analyze the digital data of over 5 million consumers across generations. In this report, we looked at how consumers have adapted to the current situation while also thinking about what comes next.
SERIES 2: ANALYZING THE QUARANTINED CONSUMER
Second Edition: Moving From Needs to Enrichment
The consumer has now spent over a month quarantined in their homes. In our first edition of the Coronavirus Consumer Report we analyzed the impact of the first two weeks of the crisis on the mindshare and wallet share of the consumer. In our latest edition, we check in on that consumer to see how their behavior has evolved as they become accustomed to the “new normal”.
SERIES 1: UNDERSTANDING THE UNPRECEDENTED: QUARANTINE AND ITS EFFECTS ON THE AMERICAN CONSUMER
Download the first edition of Crosswalk x Traub’s Consumer Report for analysis of the content and commerce trends of 5M+ consumers by generation.