Understanding the Accessible Luxury Chinese Handbag Consumer
Understanding the Accessible Luxury Chinese Handbag Consumer
$10,000.00
The primarily female Chinese accessible luxury handbag consumer is observed in this study, encapsulating the behaviors of those living in China’s Tier 1, 2 and 3 cities and the generational and social class groups therein.
Specific data points include:
Demographics (age, gender, personal income, location)
Consumer cluster spending and market share
Spending per year on luxury goods
YoY growth of luxury market, luxury leather goods in China
Duty free purchasing behaviors
Where they shop (e-commerce, DTC, department store, malls, outlets)
Wallet share (overall, handbags, small leather goods)
Most purchased brands in apparel and accessories
Retail purchasing journeys (digital, retail)
Analysis of attributional conversion factors