Exploring the Path Forward
RETAIL INDUSTRY INSIGHTS FROM 11.3M CURRENT DTC ACCESSORIES CONSUMERS
Download a SAMPLE REPORT HERE
In our Industry Insights Report, Traub and Crosswalk Labs studied 11.3M current DTC consumers to understand the current accessories consumer from a demographic, psychographic, digital content consumption and purchasing standpoint to help understand current market opportunities. This Industry Insights Report addresses the following questions and includes thorough analysis of the topics outlined below:
1.How can we integrate insights from online consumer behavior into the brand voice beyond digital and social media?
2.How can brands adjust to the new direct to consumer landscape and overcome the need to discount?
3.How can brands message the COVID-19 safety measures they are taking and corporate social responsibility initiatives to optimize sales revenue?
Reports include Crosswalk data and a one-to-one Traub Advisory consultation to integrate insights into brand strategies and:
Demographic breakdown of the two consumer groups below:
Accessible Luxury Consumers: includes US consumers, who are active shoppers in certain categories with an HHI of $150k or less
Luxury Consumers: includes US consumers, who are active shoppers in the various category with an HHI of $150k or more
Location, language, and occupation of the highlighted consumer groups
Types of content that are most engaging to Luxury and Luxury Consumers
Search behavior in the months of July and August 2020
Social media consumption and the breakdown of the most important social media channels for each consumer group
The activity and utilization of media sites
Mobile, desktop, and tablet device usage
A step-by-step look at each consumer group’s digital shopping journey
Category spend by product
Influences on consumers' actions and key purchasing factors
Detailed breakdown of consumers’ wallet share
Most used loyalty programs and most shopped stores