01 Subscriber IQ

See which titles bring in subscribers, and which ones just get watched.

A play is not a signup. Subscriber IQ ties account opens, returns, and cancels to the titles and windows that moved them, on the same opted-in people.

Subscriber IQ is $500 per report, drawn from your prepaid balance. Sign up with a $500 opening balance and ask Prometheus.

Subscriber IQ
01 Insights02 Demographics03 Behavioral04 Interests05 Compare
Series Jan 8 to May 16, 2026
The Pitt,
Season 2.
Signups follow Noah Wyle.
HBO Max signups
217,278
New
82,567
Returning
134,711
Season 2 vs Season 1
Wyle share of cast search
67.4%
Season 1
64.0%
Extra HBO Max min / week
+26
Season 1
+22
/// Ask Prometheus
Panel
30M
Opted-in people worldwide.
United States
10M
US panelists, projected to the US population.
Depth
35+
Behavioral categories on every file.
Freshness
T+1
Yesterday's behavior is on the file today.
02 The answer

The Pitt Season 2 brought HBO Max 217,278 signups, and most were returning accounts.

82,567 new accounts and 134,711 returning ones opened or came back within 30 days of a Season 2 play, then watched. Viewers spend 26 extra minutes a week on HBO Max.

What this means. The talent conversation for Season 4 starts with a signup count, not a rating.

03 What you get

Three things on every Subscriber IQ file.

01

Signups.

New and returning accounts in window, tied to what they watched or did first.

02

Cancels.

Accounts that left, and the last titles they were on before they did.

03

Switches.

Movement between services. Who left, who arrived, and from where.

04 Questions you can ask

Type it the way you would say it in a meeting.

Each one becomes a Subscriber IQ report. Click a question to start.

Did Kevin Hart - Acting My Age bring subscribers to Netflix?How many people canceled Peacock after the Olympics?Who switched from Hulu to Netflix this quarter?Did The Pitt bring back lapsed HBO Max accounts?
Next to the others. Subscriber IQ is the count. Fin IQ is the same movement read for the desk. Use Profile IQ to know who the subscribers are.
Profile IQDigital Journey IQ
05 Sign up

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