01 Brand Partnership IQ

Put a dollar figure on a partnership after it runs.

Overlap first: who the audience already is and what they buy. Then the partnership itself on those same people, before and after. Earned media, brand engagement, brand lift, and conversion, each priced.

Brand Partnership IQ is $1000 per report, drawn from your prepaid balance. Sign up with a $500 opening balance and ask Prometheus.

Brand Partnership IQ
01 Insights02 Demographics03 Behavioral04 Interests05 Compare
Sponsorship Jun 15 to Sep 23, 2026
Two race
weekends.
The trackside samples show up in the data.
Total brand value
$61,420.00
From the sampling
$23,970.00
Engagement after
2.2x
Richmond weekend, four parts of value
01Earned media$11,517.00
02Brand engagement$7,340.00
03Brand lift$7,080.00
04Conversion$4,950.00
/// Ask Prometheus
Panel
30M
Opted-in people worldwide.
United States
10M
US panelists, projected to the US population.
Depth
35+
Behavioral categories on every file.
Freshness
T+1
Yesterday's behavior is on the file today.
02 The answer

Two NASCAR sampling weekends priced out at $61,420.00 of brand value.

A pain-relief brand handed out samples at two race weekends. Fans who took one showed 2.2x the brand engagement afterward. $23,970.00 of the total is movement the booths themselves created, read against fans who were not sampled.

What this means. The brand went into next year's sampling budget with a dollar figure, not a feeling.

03 What you get

Three things on every Brand Partnership IQ file.

01

The fit.

Who the audience is and which brands they already buy. The advertiser sees a fit, not a rate card.

02

The dollar.

Earned media, brand engagement, brand lift, and conversion on the same people, pre window against post.

03

Any partnership.

A sponsorship, a creator deal, a co-branded title, a talent attachment. Same read, same four parts.

04 Questions you can ask

Type it the way you would say it in a meeting.

Each one becomes a Brand Partnership IQ report. Click a question to start.

What is our NASCAR sponsorship actually worth?Did the creator partnership move brand searches?Which co-branded title earned the most media?Who bought after the podcast integration?
Next to the others. Brand Partnership IQ is the dollar. Attribution IQ is the credit on the campaign that ran. Start with Profile IQ to see the fit before anyone signs.
Profile IQSubscriber IQ
05 Sign up

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