01 Attribution IQ

Give every touchpoint on a campaign the credit it earned.

Last click hands the checkout page the whole dollar. Attribution IQ reads the same people across every touch, paid and organic, and splits the credit along the path they actually took. Refreshed daily while the campaign runs.

Attribution IQ is $500 to set up, then $100 per day in flight, drawn from your prepaid balance. Sign up with a $500 opening balance and ask Prometheus.

Attribution IQ
01 Insights02 Demographics03 Behavioral04 Interests05 Compare
Campaign Six-step conversion
First touch
keeps 40.
Last click gave the closer 100.
First touch
40
Middle
20
Last touch
40
Credit on a six-step path
Publisher article
40
The buy
40
Social clip
5
Search
5
Reviews
5
Brand site
5
/// Ask Prometheus
Panel
30M
Opted-in people worldwide.
United States
10M
US panelists, projected to the US population.
Depth
35+
Behavioral categories on every file.
Freshness
T+1
Yesterday's behavior is on the file today.
02 The answer

The article that started the sale still gets 40% of the credit.

Last click gives the checkout page 100. Attribution IQ splits a six-step path 40, 20, 40: the first touch, the middle, the last touch. Multi-touch coefficients rank every asset by how much it moved the people who saw it.

What this means. A publisher walks into the renewal with the path and the credit, not a last-click report.

03 What you get

Three things on every Attribution IQ file.

01

Asset and phase.

Which units moved people, in which week. Trailer, article, creator, display, owned. The campaign as it actually ran.

02

Paid and organic.

Organic often forms the demand and paid often closes it. Both are on the same person, so the relay is visible.

03

Multi-touch credit.

One coefficient per touchpoint, ranked. First, middle, and last credit on every conversion, updated every day the campaign is live.

04 Questions you can ask

Type it the way you would say it in a meeting.

Each one becomes a Attribution IQ report. Click a question to start.

Which asset moved people in week two?What did the paid clip add on top of the organic one?How much credit does the publisher article keep?Who converted after the creator post, and when?
Next to the others. Attribution IQ is the credit. Brand Partnership IQ is the dollar on the same people. Digital Journey IQ is the path without a campaign attached.
Profile IQSubscriber IQ
05 Sign up

Ask your first question and start getting answers today.

Sign up for the dashboard with a $500 opening balance. Ask Prometheus anything. You pay only for the reports you pull.