01 Flywheel IQ

See what a title does for the rest of the business.

A play is the first turn of the wheel. Flywheel IQ follows the same accounts from one title to the next owned surface, the checkout, and the return of accounts that had lapsed.

Flywheel IQ is $500 per report, drawn from your prepaid balance. Sign up with a $500 opening balance and ask Prometheus.

Flywheel IQ
01 Insights02 Demographics03 Behavioral04 Interests05 Compare
Prime Video Jul 1 to Sep 17, 2026
Gilmore Girls,
on Amazon.
One title, then the rest of Amazon.
Watched
5.19M
Second Amazon surface
4.72M
Checked out
2.84M
Regular Prime Video accounts, then lapsed and new
01Watched Gilmore Girls5,186,473
02Second Amazon-owned surface4,718,647
03Completed a checkout2,841,829
04Lapsed accounts that returned870,386
05New to Prime Video548,261
/// Ask Prometheus
Panel
30M
Opted-in people worldwide.
United States
10M
US panelists, projected to the US population.
Depth
35+
Behavioral categories on every file.
Freshness
T+1
Yesterday's behavior is on the file today.
02 The answer

Nine in ten regular viewers who watched Gilmore Girls went on to another Amazon surface.

5.19 million regular Prime Video accounts watched the title in the window. 4.72 million touched a second Amazon-owned surface afterward, and 2.84 million completed a checkout. Another 870,386 lapsed accounts came back for it, and 548,261 were new to Prime Video.

What this means. A title's value to the company is the whole wheel, not the play.

03 What you get

Three things on every Flywheel IQ file.

01

The entry title.

The show, film, or event that started the window, on the accounts that actually played it.

02

The next surface.

Every owned surface the same account touched afterward. Retail, audio, books, music, grocery, gaming.

03

Checkout and return.

Completed orders, and the lapsed or new accounts the title brought in, counted separately.

04 Questions you can ask

Type it the way you would say it in a meeting.

Each one becomes a Flywheel IQ report. Click a question to start.

Which titles bring lapsed Prime Video accounts back?What do Gilmore Girls viewers buy on Amazon after?Does a free-TV title feed the paid service?Which show turns a trial into a checkout?
Next to the others. Flywheel IQ is the wheel. Digital Journey IQ is the path to one action. Subscriber IQ counts the accounts a title brought in.
Profile IQSubscriber IQ
05 Sign up

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