01 Profile IQ

Find out who an audience is and what they already buy.

Name a title, a talent, a brand, or a team. Profile IQ returns the people who engage with it, their demographic shape, and every brand, platform, and title they over-index on, with the base stated.

Profile IQ is $300 per report, drawn from your prepaid balance. Sign up with a $500 opening balance and ask Prometheus.

Profile IQ
01 Insights02 Demographics03 Behavioral04 Interests05 Compare
Actor Trailing 12 months
Reba
McEntire.
Leans older and female.
US audience
90,271,230
Female
58.3%
Under 35
20.6%
Where they shop, index vs US
Tractor Supply
412
Bass Pro Shops
318
Hobby Lobby
261
Kohl's
197
/// Ask Prometheus
Panel
30M
Opted-in people worldwide.
United States
10M
US panelists, projected to the US population.
Depth
35+
Behavioral categories on every file.
Freshness
T+1
Yesterday's behavior is on the file today.
02 The answer

Reba McEntire reaches 90 million people, and they lean older and female.

US audience projected from 10 million US panelists. 58.3% women. About 1 in 5 under 35. The retail list is ranked by index against the US population.

What this means. A sponsor sees the audience size, the shape, and the four retailers to call, on one screen.

03 What you get

Three things on every Profile IQ file.

01

Affinity.

Ranked brands, platforms, and talent. Penetration with the base stated and index against the US population.

02

Composition.

Age, gender, income, location. The shape of the people who actually engage, not who says they do.

03

Cuts.

Avid fans, gender, age, geo, and behavioral slices sized off the total audience. Same file, tighter group.

04 Questions you can ask

Type it the way you would say it in a meeting.

Each one becomes a Profile IQ report. Click a question to start.

Who are Reba McEntire's fans?Who watches Landman, and what do they buy?Who buys Ninja air fryers?Where do Dallas Cowboys fans shop?Who follows Paige Bueckers?
Next to the others. Profile IQ is who they are. Open Rankers IQ when the question is what is on top, and Subscriber IQ when the number you need is accounts.
Subscriber IQDigital Journey IQ
05 Sign up

Ask your first question and start getting answers today.

Sign up for the dashboard with a $500 opening balance. Ask Prometheus anything. You pay only for the reports you pull.